rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Being the shopper
    sub title: understanding the buyer's choice
  name:
    name part: Lempert, Phil.
    role:
      role term: creator
  name:
    name part: NetLibrary, Inc
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: nyu
    date issued: 2002
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: remote
    extent: x, 245 pages : illustrations ; 27 cm.
  table of contents: Pt. 1. The shopper. Selling in a diverse economy. The shopping experience. Defining and meeting your shoppers' priorities -- Part 2. The shopping experience. E-revolution becomes e-evolution. Identifying your shopper. What do you do after they buy? Is your message getting through? -- Pt. 3. Branding to the shopper. Forget the 4ps! Getting value to shoppers. Putting nature's gifts to work. -- Pt. 4. Shopper's sense-abilities. What your shopper's nose knows. What your shopper's eyes see. Lights, music...action. -- Pt. 5. Healthy marketing. The open sesame to the sucker's purse? Why telling the truth will build your brand. Diet for health or diet for appearance? The dos and don'ts in marketing health claims.
  note: Phil Lempert.
  note: Includes index.
  note: Electronic resource.
  note: Electronic reproduction. Boulder, Colo. : NetLibrary, 2002. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
  subject:
    topic: Consumer behavior
  subject:
    topic: Consumption (Economics)
  subject:
    topic: Marketing
  classification: HF5415.32 .L45 2002eb
  classification: 658.8
  related item:
    identifier: (DLC) 2002004488
    identifier: (OCoLC)49375670
  identifier: 0471263737 (electronic bk.)
  identifier: https://proxy.library.tamu.edu/login
  related item:
    location:
      url: https://proxy.library.tamu.edu/login
  record info:
    record content source: N$T
    record creation date: 021208
    record change date: 20220105122619.0
    record identifier: in00001785092