Being the shopper : understanding the buyer's choice /
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
J. Wiley & Sons,
[2002]
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| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Includes index. Electronic resource. |
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| Physical Description: | x, 245 pages : illustrations ; 27 cm. |
| ISBN: | 0471263737 (electronic bk.) |