Being the shopper : understanding the buyer's choice /

Bibliographic Details
Main Author: Lempert, Phil
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: New York : J. Wiley & Sons, [2002]
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Includes index.
Electronic resource.
Physical Description:x, 245 pages : illustrations ; 27 cm.
ISBN:0471263737 (electronic bk.)