Consumer evolution : nine effective strategies for driving business growth /

Bibliographic Details
Main Author: Grantham, Charles E.
Corporate Author: NetLibrary, Inc
Other Authors: Carr, Judith A.
Format: eBook
Language:English
Published: [Stamford, Conn.] : Hoboken, N.J. : Gartner Press ; Wiley, [2002]
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xv, 240 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 229-233) and index.
ISBN:0471262986 (electronic bk.)