Cause marketing : build your image and bottom line through socially responsible partnerships, programs, and events /

Bibliographic Details
Main Author:	Marconi, Joe
Corporate Author:	NetLibrary, Inc
Format:	eBook
Language:	English
Published:	Chicago : Dearborn Trade Pub., [2002]
Subjects:	Social marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	xiii, 223 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 213-214) and index.
ISBN:	058543154X (electronic bk.)