http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
winning strategies to inform and influence the media, the investment community, the government, the public, and more!
A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts.
Electronic reproduction. Boulder, Colo. : NetLibrary, 2002. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
Includes bibliographical references and index.