rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Public relations on the Net
    sub title: winning strategies to inform and influence the media, the investment community, the government, the public, and more!
  name:
    name part: Holtz, Shel.
    role:
      role term: creator
  name:
    name part: NetLibrary, Inc
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nyu
    date issued: 2002
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: remote
    extent: xx, 444 pages : illustrations ; 23 cm.
  table of contents: A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts.
  note: Shel Holtz.
  note: Electronic resource.
  note: Electronic reproduction. Boulder, Colo. : NetLibrary, 2002. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
  note: Includes bibliographical references and index.
  subject:
    topic: Internet in public relations
  classification: HD59 .H596 2002eb
  classification: 659.2/0285/4678
  related item:
    identifier: (DLC) 2002001993
    identifier: (OCoLC)48966660
  identifier: 0814426581 (electronic bk.)
  identifier: https://proxy.library.tamu.edu/login
  related item:
    location:
      url: https://proxy.library.tamu.edu/login
  record info:
    record content source: N$T
    record creation date: 021104
    record change date: 20220105122611.0
    record identifier: in00001784995