APA (7th ed.) Citation

Strauss, S. D. (2002). The big idea: How business innovators get great ideas to market. Dearborn Trade Pub..

Chicago Style (17th ed.) Citation

Strauss, Steven D. The Big Idea: How Business Innovators Get Great Ideas to Market. Chicago: Dearborn Trade Pub., 2002.

MLA (9th ed.) Citation

Strauss, Steven D. The Big Idea: How Business Innovators Get Great Ideas to Market. Dearborn Trade Pub., 2002.

Warning: These citations may not always be 100% accurate.