Pricing for profitability : activity-based pricing for competitive advantage /
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
Wiley,
[2002]
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| Series: | Wiley cost management series.
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Acknowledgements
- Preface
- Pricing for profitability
- Economics and demand
- Competitive strategy and pricing
- Understanding pricing strategy
- Costs
- Activity-based costing
- Activity-based pricing
- Activity-based pricing models
- Influence of capacity utilization
- Target pricing
- Price negotiations
- Conclusions and summary
- Glossary
- Index.