Pricing for profitability : activity-based pricing for competitive advantage /

Bibliographic Details
Main Author: Daly, John L. (John Lawrence), 1953-
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: New York : Wiley, [2002]
Series:Wiley cost management series.
Subjects:
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Acknowledgements
  • Preface
  • Pricing for profitability
  • Economics and demand
  • Competitive strategy and pricing
  • Understanding pricing strategy
  • Costs
  • Activity-based costing
  • Activity-based pricing
  • Activity-based pricing models
  • Influence of capacity utilization
  • Target pricing
  • Price negotiations
  • Conclusions and summary
  • Glossary
  • Index.