Sport heroes as product endorsers : the role of gender in the transfer of meaning process /

Bibliographic Details
Main Author:	Peetz, Ted B.
Format:	Thesis Microform Book
Language:	English
Published:	[Place of publication not identified] : [publisher not identified] ; 2002.
Subjects:	Endorsements in advertising. Athletes in mass media. Heroes in mass media. Sports > Marketing > Sex differences.

Description
Item Description:	Microform.
Physical Description:	x, 112 leaves : illustrations
Bibliography:	Includes bibliographical references (leaves 78-86).