Cover Image

Doing research projects in marketing, management and consumer research /

Bibliographic Details
Main Author: Hackley, Christopher E.
Format: Book
Language:English
Published: London ; New York : Routledge, 2003.
Subjects:
Management > Research.
Marketing research.
Consumers > Research.
Description
Physical Description:viii, 210 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages [196]-205) and index.
ISBN:041526894X
0415268958 (pbk.)