APA (7th ed.) Citation

Stone, M., Bond, A., & Blake, E. (2003). The definitive guide to direct and interactive marketing: How to select, reach and retain the right customers. Financial Times Prentice Hall.

Chicago Style (17th ed.) Citation

Stone, Merlin, Alison Bond, and Elizabeth Blake. The Definitive Guide to Direct and Interactive Marketing: How to Select, Reach and Retain the Right Customers. Harlow: Financial Times Prentice Hall, 2003.

MLA (9th ed.) Citation

Stone, Merlin, et al. The Definitive Guide to Direct and Interactive Marketing: How to Select, Reach and Retain the Right Customers. Financial Times Prentice Hall, 2003.