A case study in sport sponsorship and relationship marketing : a resource based view /

Case studies in sport marketing /
Published: (1998)

Strategic sport marketing /
by: Shilbury, David, 1958-
Published: (2003)

An innovative approach to increasing youth sport participation : the case of Baseball5(tm) /
by: Bodin, Kerri, et al.
Published: (2021)

Ambush marketing in sports : theory and practice /
by: Nufer, Gerd
Published: (2013)

Hey Alexa, launch Twitch : using sport sponsorship to drive business development /
by: Declercq, Lindee, et al.
Published: (2021)

Developing successful sport sponsorship plans /
by: Stotlar, David Kent, 1952-, et al.
Published: (2017)

Sponsorship : for a return on investment /
by: Masterman, Guy
Published: (2007)

Championship and sponsor analysis in intercollegiate athletics : a case study examining the effects of identification, expectations, and game outcomes on event sponsorship evaluations /
by: Brown-Devlin, Natalie, et al.
Published: (2023)

Show me the money! : how to make money through sports marketing /
by: Calzada, Esteve
Published: (2013)

International cases in the business of sport /
Published: (2017)

International cases in the business of sport /
Published: (2008)

Cases in sport marketing /
by: McDonald, Mark A.
Published: (1999)

Sport consumer behaviour : marketing strategies /
by: Funk, Daniel C. (Daniel Carl), 1964-
Published: (2016)

Financing sport /
by: Howard, Dennis R., 1945-
Published: (1995)

Financing sport /
by: Howard, Dennis R., 1945-
Published: (2004)

An assessment of sponsorship objectives and successful mechanisms as perceived by corporate sponsors of NCAA Division I-A athletic departments /
by: McElrath, Mark B.
Published: (2002)

Airline pilot, FedEx /
Published: (2012)

Cast away /
Published: (2008)

Sports sponsor factbook.
Published: (1998)

Sponsorship for sport managers /
by: Crompton, John L.
Published: (2014)

An introduction to research designs for studying sponsorship.
Published: (2020)

Routledge handbook of sports sponsorship : successful strategies /
by: Ferrand, Alain, 1952-
Published: (2007)

Contemporary sport marketing : global perspectives /
Published: (2017)

Sports sponsorship in China : a time to move on from the Olympic-centered era /
by: Geng, Lizhong
Published: (2001)

Learning how to make decisions in a nonprofit sport organization : an application of strategic decision-making theory /
by: Lachance, Erik
Published: (2023)

Performance Sports Group : to invest or not to invest /
by: Jackson, Erin P., et al.
Published: (2017)

An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself /
by: Cochetel, Fabrice
Published: (2006)

Corporate sponsorship of women's sport /
by: Thorp, Sarah
Published: (1999)

Organizational responses to athlete activism post-Kaepernick : an exercise in decision-making /
by: Fuller, Rhema D., et al.
Published: (2021)

Financing sport /
by: Howard, Dennis R., 1945-, et al.
Published: (2018)

Major league winners : using sports and cultural centers as tools for economic development /
by: Rosentraub, Mark S., 1950-
Published: (2010)

The economic benefits of a sporting event to a community /
by: Donovan, Maura E.
Published: (1998)

Sports Inc. : 100 years of sports business : event evolution, global properties, sponsorship, franchise relocation, radio and television, stadium issues, endorsements /
by: Schaaf, Phil, 1964-
Published: (2004)

SmartWay charter partner FedEx Express saves fuel, improves sustainability.
Published: (2014)

Sponsorship in marketing : effective communication through sports, arts and events /
by: Cornwell, T. Bettina
Published: (2014)

Economics of sport /
by: Li, Ming
Published: (2001)