A case study in sport sponsorship and relationship marketing : a resource based view /

Bibliographic Details
Main Author:	Rosaaen, Kirsten Ryan
Format:	Thesis Microform Book
Language:	English
Published:	[Place of publication not identified] : [publisher not identified] ; 2002.
Subjects:	Sports > Marketing > Case studies. Sports sponsorship > Case studies. Relationship marketing > Case studies. Federal Express Corporation. FedEx St. Jude Classic (Golf tournament)

Description
Item Description:	Microform.
Physical Description:	v, 129 leaves.
Bibliography:	Includes bibliographical references (leaves 69-76).