Managing customer value : essentials of product quality, customer service, and price decisions /
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| Format: | Book |
| Language: | English |
| Published: |
Lanham, Md. :
University Press of America,
[2003]
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| Subjects: |
| Physical Description: | viii, 345 pages : illustrations ; 23 cm. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 0761826319 (pbk. : alk. paper) |