APA (7th ed.) Citation

Dodds, B. (2003). Managing customer value: Essentials of product quality, customer service, and price decisions. University Press of America.

Chicago Style (17th ed.) Citation

Dodds, Bill. Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions. Lanham, Md.: University Press of America, 2003.

MLA (9th ed.) Citation

Dodds, Bill. Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions. University Press of America, 2003.