Advertising media planning : a brand management approach /

Bibliographic Details
Main Author:	Kelley, Larry D., 1955-
Other Authors:	Jugenheimer, Donald W.
Format:	Book
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe, [2004]
Subjects:	Advertising media planning. Brand name products. Marketing.

by Kelley, Larry D., 1955-
Published 2015

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by Kelley, Larry D., 1955-
Published 2008

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