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Advertising media planning : a brand management approach /

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Bibliographic Details
Main Author: Kelley, Larry D., 1955-
Other Authors: Jugenheimer, Donald W.
Format: Book
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, [2004]
Subjects:
Advertising media planning.
Brand name products.
Marketing.
Description
Physical Description:vii, 144 pages ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0765613093 (alk. paper)