Cover Image

Marketing stripped bare : an insider's guide to the secret rules /

Bibliographic Details
Main Author: Forsyth, Patrick
Format: Book
Language:English
Published: London ; Sterling, VA : Kogan Page, 2003.
Subjects:
Marketing.
Table of Contents:
  • Marketing in context
  • No customer can be worse than no customer
  • Sex
  • A bridge over troubled water
  • The company
  • The market
  • Competition and other difficulties
  • Spotting opportunities
  • Creating the right mixture
  • The marketing plan
  • Planning the attack
  • May I ask you a few questions?
  • A finger in the wind
  • Something old, something new
  • A trial run
  • The promotion mix
  • Blowing your own trumpet
  • Everyone has an image
  • A puss of publicists
  • Rattling a stick
  • 2p off etc
  • Good relations
  • Think of a number
  • Selling and sales management
  • The second oldest profession
  • Buyers are a tough lot
  • Not just bigger, different
  • If all else fails...
  • Directing the storm troopers
  • The swindle sheet
  • Thank you for your support
  • Distribution
  • To market, to market
  • Something in store
  • Putting on a show
  • Can I help you?
  • Export or die
  • Who sold you this then?
  • 'Electronic' marketing
  • Better, faster, different
  • Impact across the board
  • Electronic marketing
  • Going electronic
  • Ever more possibilities (and complications)
  • The future
  • Markets
  • Today the world
  • Technology rules (regardless)
  • Taking marketing forward
  • Desperation
  • Competition
  • Will you make a successful marketer?