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Passion branding : harnessing the power of emotion to build strong brands /

Bibliographic Details
Main Author: Duffy, Neill
Other Authors: Hooper, Jo
Format: Book
Language:English
Published: Chichester, England ; Hoboken, NJ : Wiley, [2003]
Subjects:
Branding (Marketing)
Brand name products > Case studies.
Table of Contents:
  • Passion branding - a new way of marketing
  • The passion economy - a new way of thinking
  • Building brands in the passion economy
  • Passion branding - more than just brand building
  • Passion platforms
  • Strategic passion branding management
  • Measurement - accountability and return on investment
  • A changing landscape - some challenges to manage.