Passion branding : harnessing the power of emotion to build strong brands /

Bibliographic Details
Main Author:	Duffy, Neill
Other Authors:	Hooper, Jo
Format:	Book
Language:	English
Published:	Chichester, England ; Hoboken, NJ : Wiley, [2003]
Subjects:	Branding (Marketing) Brand name products > Case studies.

Description
Physical Description:	xiii, 249 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0470850523 (cloth : alk. paper)