Cover Image

Big M, little m marketing : new strategies for a new Asia /

Bibliographic Details
Main Author: Ketchum, David
Format: Book
Language:English
Published: Singapore : Chichester : Wiley, [2003]
Subjects:
Marketing > Asia.
Description
Physical Description:xii, 220 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0471479233