APA (7th ed.) Citation

Ketchum, D. (2003). Big M, little m marketing: New strategies for a new Asia. Wiley.

Chicago Style (17th ed.) Citation

Ketchum, David. Big M, Little M Marketing: New Strategies for a New Asia. Singapore : Chichester: Wiley, 2003.

MLA (9th ed.) Citation

Ketchum, David. Big M, Little M Marketing: New Strategies for a New Asia. Wiley, 2003.