The future of advertising : new media, new clients, new consumers in the post-television age /

Bibliographic Details
Main Author: Cappo, Joe
Format: Book
Language:English
Published: Chicago, Ill. : McGraw-Hill, 2003.
Subjects:
Description
Physical Description:xi, 260 pages ; 22 cm.
Bibliography:Includes bibliographical references (pages 251-253) and Index.
ISBN:0071403159