APA (7th ed.) Citation

Hartley, R. F. (2004). Marketing mistakes and successes (9th ed.). John Wiley.

Chicago Style (17th ed.) Citation

Hartley, Robert F. Marketing Mistakes and Successes. 9th ed. Hoboken, NJ: John Wiley, 2004.

MLA (9th ed.) Citation

Hartley, Robert F. Marketing Mistakes and Successes. 9th ed. John Wiley, 2004.