Cover Image

Consumer behavior and culture : consequences for global marketing and advertising /

Show other versions (1)
Bibliographic Details
Main Author: Mooij, Marieke K. de, 1943-
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, [2004]
Subjects:
Consumer behavior > Cross-cultural studies.
Consumers > Psychology.
Marketing.
Table of Contents:
  • Global consumers in a global village?
  • Values and culture
  • Convergence and divergence in consumer behavior
  • The consumer
  • Social processes
  • Mental processes
  • Consumer behavior domains
  • Applications to global marketing and advertising.