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Consumer behavior and culture : consequences for global marketing and advertising /

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Bibliographic Details
Main Author: Mooij, Marieke K. de, 1943-
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, [2004]
Subjects:
Consumer behavior > Cross-cultural studies.
Consumers > Psychology.
Marketing.
Description
Physical Description:xiv, 345 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0761926682 (Cloth)
0761926690 (Paper)