Cover Image

Applications in basic marketing.

"Clippings from the popular business press."

Bibliographic Details
Other Authors: McCarthy, E. Jerome (Edmund Jerome), Perreault, William D., Jr
Format: Serial
Language:English
Published: Homewood, IL : Irwin, [1990-]
Subjects:
Marketing > Periodicals.
Marketing > Management > Periodicals.
Marketing > Périodiques.
Marketing > Coupures de presse > Périodiques.
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Description
Summary:"Clippings from the popular business press."
Published:1990-
Item Description:Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
Physical Description:volumes : illustrations ; 26 cm.
Publication Frequency:Annual
Bibliography:Includes bibliographical references.
ISSN:1099-5579
Related Items:Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.