http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Globalization or regionalization of American and Asian car industry?
xviii, 243 pages : illustrations ; 23 cm.
Introduction : The diversity of internationalization strategies and trajectories of automobile sector firms / Michel Freyssenet, Koichi Shimizu and Giuseppe Volpato -- The internationalization of American and Asian automobile firms : a statistical comparison with the European companies / Bruno Jetin -- The twin internationalization strategies of US automakers : GM and Ford / Gérard Bordenave and Yannick Lung -- The internationalization of American automobile service companies and changes in distribution / Bernard Jullien -- A maverick in the age of mega-mergers? Toyota's global strategies / Koichi Shimizu -- Nissan : from a precocious export policy to a strategic alliance with Renault / Hiroshi Kumon -- Honda, an independent global automobile company, out of the 'four million units club' / Koichi Shimokawa -- The chance for a peripheral market player : the internationalization strategies of the Korean automobile industry / Myeong-Kee Chung -- Conclusion : Regionalization of the American and Asian automobile industry, more than globalization / Michel Freyssenet, Koichi Shimizu and Giuseppe Volpato.
edited by Michel Freyssenet, Koichi Shimizu, Giuseppe Volpato.
Includes bibliographical references and index.