Cover Image

Inside Intuit : how the makers of Quicken beat Microsoft and revolutionized an entire industry /

Bibliographic Details
Main Author: Taylor, Suzanne E.
Other Authors: Schroeder, Kathy
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business School Press, 2003.
Subjects:
Intuit (Firm) > History.
Microsoft Corporation.
Quicken (Computer file)
Computer software industry > United States.
Competition > United States.
Table of Contents:
  • California dreamin
  • Selecting the starting team
  • Of dollars and doubters
  • Survival 101
  • Under-promise, over-deliver
  • A customer evangelist culture
  • Crossing the chasm
  • Crush Microsoft
  • Simple is hard
  • Playing in the big leagues
  • Getting the puck on the ice
  • A turbo-charged Intuit
  • Coach Campbell
  • Exit focus. enter Microsoft. again.
  • One more bill
  • Goodbye Godzilla
  • Catching the wave
  • No sacred cows
  • New economy insanity
  • Bringing on Bennett
  • The Bennett basics.