APA (7th ed.) Citation

Fraim, J. (2003). Battle of symbols: Global dynamics of advertising, entertainment and media. Daimon.

Chicago Style (17th ed.) Citation

Fraim, John. Battle of Symbols: Global Dynamics of Advertising, Entertainment and Media. [Einsiedeln, Switzerland]: Daimon, 2003.

MLA (9th ed.) Citation

Fraim, John. Battle of Symbols: Global Dynamics of Advertising, Entertainment and Media. Daimon, 2003.