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Marketing engineering : computer-assisted marketing analysis and planning /

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Bibliographic Details
Main Author: Lilien, Gary L., 1946-
Other Authors: Rangaswamy, Arvind
Format: Book
Language:English
Published: Reading, Mass. : Addison-Wesley, [1998]
Subjects:
Marketing > Data processing.
Marketing > Decision making > Mathematical models.
Marketing > Decision making > Data processing.
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by Lilien, Gary L., 1946-
Published 2004
Book
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