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Marketing engineering : computer-assisted marketing analysis and planning /

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Bibliographic Details
Main Author: Lilien, Gary L., 1946-
Other Authors: Rangaswamy, Arvind
Format: Book
Language:English
Published: Reading, Mass. : Addison-Wesley, [1998]
Subjects:
Marketing > Data processing.
Marketing > Decision making > Mathematical models.
Marketing > Decision making > Data processing.
Description
Physical Description:xvii, 350 pages : illustrations ; 26 cm.
Format:System requirements for accompanying computer disc: IBM compatible computer (486 processor 33 MHz or higher) ; 8 MB RAM; Windows 3.1 or higher or Windows NT; Excel 5.0c or 7.0 (some portions); hard disk with 50 MB free space; CD-ROM drive.
Bibliography:Includes bibliographical references (pages [323]-337) and index.
ISBN:032100194X
0321014170 (pbk.)
0321030494 (cd-rom)
0321001958 (guide)