The rhetoric and reality of marketing : an international managerial approach /

Bibliographic Details
Other Authors:	Kitchen, Philip J.
Format:	Book
Language:	English
Published:	Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.
Subjects:	Marketing > Management. Marketing. Marketing > Management > Case studies. Marketing > Case studies.

Description
Physical Description:	xix, 202 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references (pages 183-192) and index.
ISBN:	0333987322