APA (7th ed.) Citation

Kitchen, P. J. (2003). The rhetoric and reality of marketing: An international managerial approach. Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Kitchen, Philip J. The Rhetoric and Reality of Marketing: An International Managerial Approach. Houndmills, Basingstoke, Hampshire ; New York: Palgrave Macmillan, 2003.

MLA (9th ed.) Citation

Kitchen, Philip J. The Rhetoric and Reality of Marketing: An International Managerial Approach. Palgrave Macmillan, 2003.