How customers think : essential insights into the mind of the market /

Bibliographic Details
Main Author:	Zaltman, Gerald
Format:	Book
Language:	English
Published:	Boston, Mass. : Harvard Business School Press, [2003]
Subjects:	Consumer behavior > Psychological aspects. Consumers > Psychology. Marketing > Psychological aspects. Creative thinking.

Description
Physical Description:	xxii, 323 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages 291-310) and index.
ISBN:	1578518261 (alk. paper)