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Global account management : creating value /

Bibliographic Details
Main Author: Hennessey, Hubert D.
Other Authors: Jeannet, Jean-Pierre
Format: Book
Language:English
Published: Chichester, England ; Hoboken, NJ : Wiley, [2003]
Subjects:
Export marketing.
Export marketing > Case studies.
Marketing > Key accounts.
Description
Physical Description:x, 260 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [249]-252) and index.
ISBN:0470848928 (cloth : alk. paper)