Building global biobrands : taking biotechnology to market /

Bibliographic Details
Main Author:	Simon, Françoise
Other Authors:	Kotler, Philip
Format:	Book
Language:	English
Published:	New York : Free Press, [2003]
Subjects:	Biotechnology industries. Biotechnology > Marketing. Pharmaceutical biotechnology industry.

Description
Physical Description:	xv, 336 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 293-310) and index.
ISBN:	074322244X (alk. paper)