Cover Image

The consumer trap : big business marketing in American life /

Bibliographic Details
Main Author: Dawson, Michael, 1965-
Format: Book
Language:English
Published: Urbana : University of Illinois Press, [2003]
Series:History of communication.
Subjects:
Marketing > United States.
Marketing > United States > Costs.
Table of Contents:
  • Thinking the unthinkable
  • The marketing race
  • The targeting race
  • The motivation research race
  • The product management race
  • The sales communications race
  • Macromarketing and public subsidy
  • The globalization of marketing
  • The consumer trap.