rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: consumer trap
    sub title: big business marketing in American life
  name:
    name part: Dawson, Michael
    name part: 1965-
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: ilu
    date issued: 2003
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: x, 203 pages : illustrations ; 24 cm.
  table of contents: Thinking the unthinkable -- The marketing race -- The targeting race -- The motivation research race -- The product management race -- The sales communications race -- Macromarketing and public subsidy -- The globalization of marketing -- The consumer trap.
  note: Michael Dawson.
  note: Includes bibliographical references (pages 175-195) and index.
  subject:
    geographic code: n-us---
  subject:
    topic: Marketing
    geographic: United States
  subject:
    topic: Marketing
    geographic: United States
    topic: Costs
  classification: HF5415.1 .D33 2003
  classification: 380.1/0973
  related item:
    title info:
      title: History of communication
  identifier: 0252028090 (Cloth : alk. paper)
  identifier: 2002011038
  record info:
    record content source: DLC
    record creation date: 020716
    record change date: 20151025072347.0
    record identifier: in00001769902