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The evolution of new markets /

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Bibliographic Details
Main Author: Geroski, Paul
Format: Book
Language:English
Published: Oxford ; New York : Oxford University Press, 2003.
Subjects:
New products > Marketing.
New products > Marketing > Case studies.
Technological innovations > Marketing > Case studies.
Description
Physical Description:ix, 221 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0199248893 (hc.)