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Scaling procedures : issues and applications /

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Bibliographic Details
Main Author: Netemeyer, Richard G., 1956-
Other Authors: Bearden, William O., 1945-, Sharma, Subhash
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, [2003]
Subjects:
Scaling (Social sciences)
Description
Physical Description:xiv, 203 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 187-194) and index.
ISBN:0761920269 (C)
0761920277 (P)