Cover Image

Marketing modernity : Italian advertising from fascism to postmodernity /

Bibliographic Details
Main Author: Arvidsson, Adam
Format: Book
Language:English
Published: London ; New York : Routledge, 2003.
Series:Studies in consumption and markets.
Subjects:
Advertising > Italy > History > 20th century.
Consumption (Economics) > Italy > History > 20th century.
Italy > Civilization > 1945-
Description
Physical Description:182 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages [147]-173) and index.
ISBN:0415270448