Cover Image

Branding : [brand strategy, design, and implementation of corporate and product identity] /

Bibliographic Details
Main Author: Vaid, Helen
Format: Book
Language:English
Published: New York, N.Y. : Watson-Guptill, 2003.
Series:Design directories.
Subjects:
Brand name products.
Brand name products > Management.
Branding (Marketing)
Description
Item Description:Includes index.
Physical Description:192 pages : color illustrations ; 24 cm.
ISBN:082305862X (pbk.)