United we brand : how to create a cohesive brand that's seen, heard, and remembered /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
Harvard Business School Press,
[2003]
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| Subjects: |
| Physical Description: | xvii, 165 pages : illustrations ; 25 cm. |
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| Bibliography: | Includes bibliographical references (pages 153-156) and index. |
| ISBN: | 1578517982 (alk. paper) |