Added Value : the alchemy of brand-led growth /

Bibliographic Details
Main Author:	Sherrington, Mark
Format:	Book
Language:	English
Published:	Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.
Subjects:	Added Value (Firm) Brand name products. Branding (Marketing) Value added. Corporations > Growth.

Description
Physical Description:	xvi, 208 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	1403903875