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Conquering consumerspace : marketing strategies for a branded world /

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Bibliographic Details
Main Author: Solomon, Michael R.
Format: Book
Language:English
Published: New York : American Management Association, [2003]
Subjects:
Branding (Marketing)
Consumers' preferences.
Customer relations.
Description
Physical Description:xii, 276 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 261-265) and index.
ISBN:0814407412 (hardcover)