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Big business marketing for small business budgets /

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Bibliographic Details
Main Author: McMurtry, Jeanette Maw
Format: Book
Language:English
Published: New York : McGraw-Hill, [2003]
Subjects:
Marketing > Management.
Small business > Marketing.
Description
Physical Description:xiv, 304 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages 293-295) and index.
ISBN:0071405976 (alk. paper)