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Marketing concepts and strategies /

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Bibliographic Details
Main Author: Pride, William M.
Other Authors: Ferrell, O. C.
Format: Book
Language:English
Published: Boston : Houghton Mifflin, [2000]
Edition:2000 e[d].
Subjects:
Marketing.
Description
Physical Description:xxx, 624 pages : color illustrations, color maps ; 29 cm.
Bibliography:Includes bibliographical references (p. G-21 to G-40) and indexes.
ISBN:0395974844 (Library edition)
0395974836 (Student ed.)