Journal of marketing research.

Bibliographic Details
Uniform Title:Journal of marketing research (Online)
Corporate Author: American Marketing Association
Format: Journal
Language:English
Published: Chicago : American Marketing Association, 1964-
Subjects:
Online Availability: Check for online availability
Description
Published:Vol. 1, no. 1 (Feb. 1964)-
Item Description:Title from title screen (JSTOR, viewed Sept. 14, 2004).
Latest issue consulted: Volume 35, number 4 (Nov. 1998) (JSTOR, viewed Sept. 14, 2004).
Electronic resource.
Publication Frequency:Quarterly
Format:Mode of access: World Wide Web.
ISSN:1547-7193
0022-2437