Smart things to know about brands & branding /

Bibliographic Details
Main Author:	Mariotti, John
Corporate Author:	NetLibrary, Inc
Format:	eBook
Language:	English
Published:	Oxford : Capstone Publishing, [1999]
Series:	Smart series.
Subjects:	Business names > Brand names > Development. Brand name products > Research, Industrial > Development. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Includes index. Electronic resource.
Physical Description:	x, 231 pages ; 23 cm.
ISBN:	058535703X (electronic bk.) :