APA (7th ed.) Citation

Mariotti, J. (1999). Smart things to know about brands & branding. Capstone Publishing.

Chicago Style (17th ed.) Citation

Mariotti, John. Smart Things to Know About Brands & Branding. Oxford: Capstone Publishing, 1999.

MLA (9th ed.) Citation

Mariotti, John. Smart Things to Know About Brands & Branding. Capstone Publishing, 1999.